The Utah Consumer Privacy Act gives specific rights to Utah residents. This law may give you the right to know whether we collect information about you; access and delete certain information we collect; obtain a copy of personal information you’ve provided to us; and opt out of having personal information about you sold or used for targeted advertising to you.
Personal information we collect and how we use it.
This privacy policy details our collection and use practices. We collect personal information when you interact with us and use our products as services, such as when you place an order or have questions about your account or service; contact us on social media, seek technical support; enter a Visible-sponsored or affiliated contest, sweepstakes, or promotion; or register to receive news or updates. We also collect information from certain third-party sources and from the devices you use. Depending on what products and services you use and how you interact with us, we may collect these categories of personal information:
Contact and device information (including, name, billing and email address, mobile device identifiers, IP address and account credentials); information about the products and services you purchase; information about your browsing, search and other activity on our sites and app as well as your interactions with our sites, app and advertisements.
Demographic and interest information that you provide or that we obtain from third parties.
Geolocation information from our app when you permit it; information about how you use our products and services; and chat transcripts when you engage with us.
Secure Account Information including account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account
And other information that may identify, relate to, describe, or is capable of being associated with you.
We use the information we collect for business and commercial purposes which include: providing you products and services, operating our businesses, and engaging in economic activities such as communicating with you and providing customer service; personalizing your experiences; improving our services; providing marketing and advertising; debugging; auditing our processes and services; short-term transient uses; research; and security, fraud, and legal compliance.
We also allow select third parties to directly collect information about your activity on our websites using cookies and other web technologies. These third parties use information they collect to help us provide more relevant Visible advertisements on other websites and apps and may also use information for their own or others’ advertising purposes.
Accessing personal information.
You can access specific pieces and categories of personal information we collect by accessing our Data and Privacy Portal or via the email address provided below. To the extent technically feasible, we will provide this information to you in a portable and readily usable format.
Requesting that we delete information.
Utah law may give you the right to request that Visible delete personal information we have about you unless we need it for specific reasons. These reasons include complying with laws, rules, regulations, or regulatory inquiries, investigations, subpoena or summons by governmental authorities; cooperating with law enforcement agencies; defend against legal claims; providing and maintaining a product or service to you; performing a contract with you; taking immediate steps to protect an interest that is essential for the life of physical safety of you or another individual; detect, prevent and protect against security incident, fraud, harassment, identity theft, malicious or deceptive activity or illegal activity; preserve the integrity or security of our systems or defend against those harming or threatening the integrity or security of our systems; conduct internal analytics or research to develop, improve or repair our products, services or technology; identify and repair technical issues; perform internal operations that are aligned with what you would expect based on our relationship with us or otherwise compatible with processing needed to provide you products or services you request or to perform our agreement or contract with you. We retain information only as long as necessary for these purposes and then securely delete it.
Tell us not to sell personal information.
Utah law defines “sale” to mean the exchange of personal data for monetary consideration. We do not sell information as it is defined under Utah law.
Opt-out of targeted advertising.
Utah law describes “targeted advertising” as using personal data obtained from your activities over time and across nonaffiliated websites or apps to predict your preferences or interests and target advertising to you.
Our activities that fall under the definition of “targeted advertising” under the Utah law are:
using third-party advertising companies’ cookies, pixels, tags, and other web technologies on our site to collect information about your activity on our site during your visit which can be used and combined with other information about you from your activity and behavior across unaffiliated websites and apps to tailor the ads you see from us and others;
sharing consumer information with third-party advertising and social media companies to help them better target our advertising on their websites and applications and to help find other potential customers using interest segments and audiences they create from your activities across non-affiliated websites and apps; and
using consumer information we obtain from third-parties to better customize our advertising, when that information is derived from your activities across non-affiliated sites and apps.
You can opt out of targeted advertising by accessing Your Privacy Choices .
Use of sensitive information
Utah law may give you the right to opt out of having sensitive personal information used or shared for purposes beyond what is needed to provide the products and services you request for for other reasons specified in the law. Utah law defines sensitive personal information as personal data revealing racial or ethnic origin, religious beliefs, sexual orientation, citizenship or immigration status; medical history, mental or physical health condition, or medical treatment or diagnosis by a health care professional; processing genetic or biometric data for the purpose of uniquely identifying you; and precise geolocation data. The law allows the use of sensitive information for these purposes: complying with laws, rules, regulations, or regulatory inquiries, investigations, subpoena or summons by governmental authorities; cooperating with law enforcement agencies; defend against legal claims; providing and maintaining a product or service to you; performing a contract with you; taking immediate steps to protect an interest that is essential for the life of physical safety of you or another individual; detect, prevent and protect against security incident, fraud, harassment, identity theft, malicious or deceptive activity or illegal activity; preserve the integrity or security of our systems or defend against those harming or threatening the integrity or security of our systems; conduct internal analytics or research to develop, improve or repair our products, services or technology; identify and repair technical issues; perform internal operations that are aligned with what you would expect based on our relationship with us or otherwise compatible with processing needed to provide you products or services you request or to perform our agreement or contract with you.
We do not use or disclose sensitive personal information for other purposes without your consent.
We do not discriminate against you.
We do not discriminate against you if you take any of the actions described in this section, by denying you goods or services, charging different prices or rates for goods or services or providing you a different level or quality of goods and services.
Where to access personal information, request that we delete information, and opt out of targeted advertising.
You can access or delete personal information we have about you by:
You can opt-out of targeted advertising by visiting our Your Privacy Choices page.
If you visit or use one of our other sites you must separately opt out using these sites’ “Your Privacy Choices” webpages at Visible Community Your Privacy Choices or in the footer on the Visible Merch website.
If you visit Visible Offers, you will have to separately opt out. We use third-party advertising companies that collect information about your visit to the Visible Offers site using cookies and other web technologies to better tailor advertising to you for us and others. You can opt out of the sale and use and sharing of your activity for behavioral targeted advertising by turning off “Functional and Performance” and “Advertising” cookies in the cookie settings that can be accessed from the Your Privacy Choices link in the footer of the Visible Offers site, or by managing your settings through the cookie banner that displays on your first visit to the site. If you opt out of Functional and Performance and Advertising cookies, only web tech that is required for the site to function will operate during your visit. Your opt out will apply on the browser and device you used when you opted out. If you visit the site from a different device or browser, or clear your cookies from your browser history, you will need to opt out again. The Visible Offers site also honor browser-based Global Privacy Control (GPC) signals that you may set in your browser, as an opt out when you visit the Offers site.
We require you to verify your identity using the processes described in the portal before we fulfill your request.
We will endeavor to respond to your requests within 45 days, but it may take up to 90 days. If we need more than 45 days, we will contact you to let you know that we need additional time.
Are you a Visible Merch Store customer? Please visit the Visible Merch Store Privacy Policy for information about how to exercise your rights.
Are you a Visible Communities user? Please visit the Visible Community Privacy Policy for information about how to exercise your rights.